THE OPPORTUNITY

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Everywhere you look, furry four-legged friends are prancing from boutiques, salons and grooming services that are populating urban and suburban corridors. With dogs in almost 45 million homes in America, grooming services have become an important part of every pet owner’s responsibilities on a frequent basis.

According to the American Pet Product Manufacturing Association, the booming pet industry experienced steadily increasing revenue from $48 billion in 2010 to an astonishing $58 billion in 2014, an increase of over 20%.

In 2015, it is estimated that $60.59 billion will be spent on our pets in the U.S. Pet Grooming Services accounts for $5.25 billion a year and it’s growing. From 2014, the pet grooming industry grew almost 5% and has shown growth historically year in and year out for the past 10 years!


Why Mobile Services Are Perfect

With the elderly population growing, new veterinary medical techniques and a better understanding of our pet’s nutritional needs, there is a growing demand for mobile groomers. Pets considered to be seniors (12 years or older) sometimes can’t handle the stress of going to the groomer. What better way to ease this than by having the groomer come to the customer? Mobile groomers can also alleviate the stresses felt by the elderly who either can’t drive or are no longer comfortable driving.

Puparazzi provides a great business model in not only a growing industry, but a niche industry as well because they cater to the growing market of baby boomers and also pet owners with older pets who have a harder time leaving the safe confines of their homes.